Jamaican Vybz

Brand Design

The goal was to develop a brand that not only reflects the rich and bold flavors of Jamaican cuisine but also embodies the energetic street culture of Jamaica. The branding process included designing a unique logo, selecting a vibrant color palette inspired by Caribbean hues, and choosing typefaces that convey a bold, street-smart aesthetic. Mockups were created to demonstrate how these brand elements would be applied to the food truck’s exterior, promotional materials, and a one-page website that functions as a digital menu. The resulting brand identity captures the lively spirit of Jamaica, making Shawn's Jamaican Vybz a distinctive and memorable experience for its customers.